MARKETING / BRAND / CREATIVE OPS / LEADERSHIP
Neriah
Kharece
Email: Neriah22@gmail.com Cell: 404-348-3109
Summary
Results-driven video production professional with over 10 years of experience creating, managing, and scaling video content for brands. Adept at blending creative direction with project management to deliver compelling visual narratives that enhance brand identity and drive engagement. Proven ability to manage cross-functional teams, develop creative strategies, and streamline workflows to deliver high-impact video projects on time and within budget. Passionate about creating meaningful content that resonates with audiences and supports organizational growth.
*Letters of recommendation and references available upon request.
Technical Skills:
Adobe Premiere Pro
Adobe After Effects
Davinci Resolve
Figma
Asana
Monday
Basecamp
Core Competencies:
Video Production & Direction
Creative Project Management
Brand Storytelling
Post-Production Management
Cross-functional Collaboration
Creative Strategy
Social Media Content Creation & Strategy
UGC Marketing
Video Systems Management
Soft Skills:
Leadership and team-building
Cross-functional collaboration
Strong communication and client engagement
Time management and multitasking
Strategic problem-solving
Adaptability in fast-paced environments
Video Production Portfolio
Commercials / Branded
Description: Collaborated with CMO and CEO to craft a functionality video that fully explains the complexity of all Toast products. This was in partnership with our video agency partners. Also worked alongside product marketing, creative and sales to align on creative strategy.
Role: Creative Strategist | Producer | Project Manager | Script Supervisor | Post Supervisor
Description: Collaborated with in house product marketing team and external video agency partners to produce a customer story.
Role: Producer | Project Manager | Post Supervisor
Description: Produced this solo project titled “Wear Your Mask” PSA during covid.
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video).
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: Freelanced as lead videographer for this behind the scenes video for an animated podcast.
Role: Cinematographer | Editor
Description: This was a freelance project collaborating with mountain motorsports to create this hype video for this new vehicle.
Role: Producer | Director | Cinematographer | Editor | Colorist
Description: Tasked with updating the homepage hero video on the Toast website. Worked with copywriters to craft and update the narrative framing, and edited the new hero utilizing repurposed footage only.
Role: Editor | Project Manager | Scriptwriter
Description: Collaborated with in house product marketing team and external video agency partners to produce a product demo. Created the animated storyboards in Figma and handed off to partner to create the video.
Role: Producer | Project Manager | Post Supervisor
Description: Worked with the company from concept to distribution to create this paid ad for YouTube.
Role: Producer | Editor | Cinematographer
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video).
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: This was a freelance project collaborating with mountain motorsports to create this hype video for their new location.
Role: Producer | Director | Cinematographer | Editor | Colorist
USER GENERATED CONTENT CREATION
My role was a creative producer and project manager for all UGC videos. These videos were produced while working for CTC. The responsibilities included:
Market Research / Competitor Research
Scripting / Conceptualizing with in house team
Project Manager / Coordinator (clients main p.o.c.)
Collaborating with in house casting team for selections
Creating customized proposals per client
Filming B-Roll (when needed)
Post Production Supervision
Description: Collaborated with video agency partners on an international project, filming 8 UK customers to show Toast’s growing impact in the UK market.
Role: Creative Director | Producer | Project Manager | Post Supervisor | Creative Strategist
Description: Worked closely with the agency and their Director of Photography and assisted in gaffing and camera work.
Role: Gaffer | Camera Assistant | Production Assistant
Description: I was presented with a script and was in charge of visually bringing the clients vision to life while also handling all post production needs and deliverables.
Role: Cinematographer | Editor | Colorist
Description: This was a freelance project collaborating with local realtors to help promote their services.
Role: Producer | Director | Cinematographer | Editor | Colorist
Description: This was a Pampers (SPEC) Commercial filmed entirely in my home as a fun challenge and exercise!
Role: Producer | Director | Cinematographer | Editor | Colorist
Social Media Content Creation
Description: I was the producer and creative strategist for this new brands social media content.
Role: Producer | Videographer | Editor
Description: I was the behind the scene videographer and editor. I also captured social content while filming this photoshoot.
Role: Videographer | Editor
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video). Social deliverables were used for paid ads on Facebook, Instagram and TikTok.
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: Worked with SoYummy as lead editor. Was in charge of taking raw footage and creating an aesthetically pleasing / fun way to showcase the food and or products.
Role: Video Editor | Colorist
Description: I was the producer and creative strategist for this new brands social media content.
Role: Producer | Videographer | Editor
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video). Social deliverables were used for paid ads on Facebook, Instagram and TikTok.
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video). Social deliverables were used for paid ads on Facebook, Instagram and TikTok.
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: I was the producer and creative strategist for this new brands social media content.
Role: Producer | Videographer | Editor
Description: Was involved in the creation of this brands creative strategy for their launch. From concept to distribution, I handled all aspects of video production and even trained team members in preparation for this campaign shoot (photo and video). Social deliverables were used for paid ads on Facebook, Instagram and TikTok.
Role: Scriptwriter | Producer | Director | Cinematographer | Editor | Colorist
Description: Worked with SoYummy as lead editor. Was in charge of taking raw footage and creating an aesthetically pleasing / fun way to showcase the food and or products.
Role: Video Editor | Colorist
To view more in depth Video examples please visit this google drive link
*Please be sure to click on “view details” tab for descriptions of specific ROLES AND RESPONSIBILITIES carried out for each client asset folder!
Case Studies
For clients I collaborated with as a creative producer, creative strategist, social media strategist and or video production manager.
OVENTURE
COMPANY CONTEXT
Oventure is home of the Original Big O® Key Ring. This is a direct-to-consumer brand, focused on giving women an extra hand in a fun and fashionable way! Whether you’re into waterproof silicone or luxe leather, this hands-free bracelet key ring is designed to keep your most important essentials within reach and out of the way.
RESULTS
70% YOY Growth
78% more website visitors
9.5% Conversion Rate
3.0 Facebook ROAS
ROLE AND RESPONSIBILITIES
I was the creative producer for this client. I was in charge of identifying new and fresh ways to showcase the product that would result in more sales both nationally and internationally. Once I and my team along with the creative strategist, were able to identify the issues and missed opportunities for growth we then put together a plan to expand their audience reach.
Refreshing the account with new creative reduced ad fatigue. We targeting more minorities groups and hit pain points outside of just the “Mom” persona. We choose to test 3 different angles against each other to see if there was a standout or if all 3 would equally perform. The team continually tested variations of all 3 angles. Then, iterated on best-performing ad creative to find the winners ahead of the holidays. Oventure was thrilled to see that these new ad creatives, not only captured a new audience, but dominated holiday sales, since the winning creative formats were identified ahead of time. They continued to see growth across all social media platforms and within just 3 days of running the new ads, international sales increased 3X the amount prior to our collaboration!
WOHVEN
COMPANY CONTEXT
Wohven is a direct-to-consumer clothing brand, focused on given men retail quality tees at a fraction of the price. One of their main USP’s was that every shirt was designed by a new artist each month and would be delivered straight to you at a great price!
RESULTS
15K new customers
7.2% Conversion Rate
4.7 Facebook ROAS
ROLE AND RESPONSIBILITIES
Wohven lacked the ability to reach and connect with their customer in an impactful way. The lack of social presence caused them to see sales that were stagnant and resulted in little to no engagement with their existing creatives.
I as the creative producer on this project collaborated with the creative strategist and set a goal to grow website traffic and revenue via paid social. Once the goal was understood I worked collaboratively to create various creative angles for the paid ads we wanted to run. For every ad we implemented multiple versions of the same ad and tested things like ad copy, photo vs video, product images with different background colors etc. Our focus with the ads were customer acquisition so testing really was vital for our learnings on how to acquire that new customer.
We created explainer ads to educate and excite the customer on just how easy and simple ordering was, and how affordable the shirts were even though they were specially designed by an artist. Building on messaging, we ran a UGC campaign that highlighted real customer journeys from showing relatable pain points. We made sure to capture the full journey, from ordering, to showcasing the shirt to actively solving various issues like fit issues, style, comfortability or versatility. This way we encourage new visitors to make their first purchase.
NULASTIN
COMPANY CONTEXT
Nulastin is a direct-to-consumer hair, brow and skin brand. NULASTIN® is dedicated to delivering naturally derived anti-aging skincare & haircare solutions to people of all ages through patented Elastaplex®. Nulastin’s goal is help woman to support their body’s natural ability to stimulate the replenishment of elastin from within. Rather that be hair loss and thinning, thin brows and short length lashes.
RESULTS
200K Purchases on Facebook Alone
10.3 % Conversion Rate
3X ROAS on cold traffic (up to 4-6x on retargeting)
ROLE AND RESPONSIBILITIES
Nulastin was an amazing brand with quality creatives but there was something that wasn’t quite hitting the mark. Through research and braisnsotming we figured out the issue was that people never heard of Elastin or new what it did. They also didn’t understand the science behind why its something important to take care of.
As the creative producer and creative strategist on this project I and my team decided to create new photos and videos that spoke more to the benefits of the product. Another approach was to make the science sound less like a “lecture” and more like your friend was telling you about something new and cool she discovered. By creating visuals and ad copy that made the science easy to understand and digestable, we were able to gain more engagement and interest with new customers overall. We created explainer videos and gifs, capitalized on UGC content and influencer marketing. And really showcase credibility and proof by allowing the existing customers to tell there stories authentically. This gave Nulastin that last peace of the puzzle that had been missing!
GOFINITY
COMPANY CONTEXT
GOFINITY is a direct-to-consumer hair brand, GOFINITY is bespoke luxury hair care that buyers customize based on their unique hair and lifestyle. With over 30 ingredients to blend, each formulation is as unique as the customer.
RESULTS
50% lift in repeat customers
ROAS improved by 3X
2.4x increase in purchases
ROLE AND RESPONSIBILITIES
Gofinity had good success as is, but wanted consumers to know about other products in their line up. They wanted to let consumers know they aren’t just a shampoo and conditioner company. They also offer hair vitamins and skin, nail and teeth supplements. As well as DHT blockers to help with hair thinning.
As the creative producer and creative strategist, we formulated a plan to showcase the products in a new light, and created ads that focused on common pain points we found in market research. By formatting a clear message and story we were able to directly speak to wider audiences who not just wanted good hair but who also had concerns about their health and wellness. The objective for these adds was to acquire new customers and retain the existing ones. Dynamic Ads and fresh copy with educational visuals helped to solidify GOFINITY as something more.
All33
COMPANY CONTEXT
All33 is a DTC brand who make chairs that allow your pelvis to move the way it does while you walk — so all 33 vertebrae align into perfect posture. The result? Better breathing, better blood flow, and relief from pain.
RESULTS
Hit monthly engagement rates between 2.4% and 3.3%
Increase our organic Facebook reach by 16x without paid "boost".
Grew following to a little over 12K
ROLE AND RESPONSIBILITIES
I led social media strategy and creative produced for the revival and relaunch of the All33, and launched first generation of new product and piloted brand messaging.
My focus was on building the All33 brand primarily through our social media content. I also oversaw creative services and managed photographers, videographers, and other creatives we worked with. The goal was for All33 to grow their audience. They didn’t have a social media following at all when we started and they were struggling to have consistent content.
Working on a small marketing team, I also worked cross-functionally with our Head of PR, our Marketing Director, and All33 co-founders on larger marketing initiatives and campaign strategies.
Before I began managing All33’s social media, organic reach was in steady decline. Strategically creating social-first content brought us dramatic increases in a short time.
previous PARTNERSHIPS & COLLABORATIONS
